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HSAs That Meet You Where You Are

Since 2004, HealthSavings has offered best-in-class health savings accounts (HSAs) to help employees save money on their current and future medical expenses.

With 5x higher account balances than industry average and targeted, persona-based messaging that meets employees where they are, we’re a perfect fit for employers looking to add a robust, tailored HSA to their benefits package.

Behavior-Based Customer Personas

I’m new to managing my benefits and would like to learn how to get the most out of my health savings account.

I use my health savings account to pay for day-to-day medical expenses. Every dollar counts.

I use my HSA to pay for doctor’s visits and medical expenses, but I make enough money that I am thinking about how to use it as a long-term retirement savings vehicle.

I’m focused on investing my health savings account to save for retirement and estate planning.

I am retired or nearing retirement. I’d like to learn how to get the most out of my health savings account at my stage of life.

As a woman, I am likely to incur 84% higher medical costs than men. I would like to get the most out of my health savings account now and in the future.

More HealthSavings HSA Benefits

15 years of HSA administration experience as an industry pioneer

White-glove employer support from designated account managers

Seamless implementation and onboarding process that takes the work off employers’ hands

Full curriculum of in-depth educational materials, including videos, webinars, infographics, and more

FDIC-insured savings account and carefully curated investment lineup with no minimum cash balances

Industry-leading online portal enabling employers to easily enroll employees, make contributions, and manage employees’ statuses

90% customer service agent satisfaction rating and over 80% first-call resolution

Tailored, persona-based communication and education experience for employees


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