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HealthSavings & URL Insurance Group

Since 2004, HealthSavings has offered best-in-class health savings accounts (HSAs) to help account holders save money on their current and future medical expenses.

With 5x higher account balances than industry average and targeted, persona-based messaging that meets employees where they are, we are looking forward to our preferred partnership with First Staff Benefits. See the educational resources we’ve created for brokers, or scroll down to learn about how we can help you as a broker.

Behavior-Based Customer Personas

Our 6 data-backed customer personas provide tailored communication and education to help account holders reach their specific health and financial wellness goals.

I’m new to managing my benefits and would like to learn how to get the most out of my health savings account.

I use my health savings account to pay for day-to-day medical expenses. Every dollar counts.

I use my HSA to pay for doctor’s visits and medical expenses, but I make enough money that I am thinking about how to use it as a long-term retirement savings vehicle.

I’m focused on investing my health savings account to save for retirement and estate planning.

I am retired or nearing retirement. I’d like to learn how to get the most out of my health savings account at my stage of life.

As a woman, I am likely to incur 84% higher medical costs than men. I would like to get the most out of my health savings account now and in the future.

More HealthSavings HSA Benefits

15 years of HSA administration experience as an industry pioneer

White-glove employer support from designated account managers

Seamless implementation and onboarding process that takes the work off employers’ hands

Full curriculum of in-depth educational materials, including videos, webinars, infographics, and more

FDIC-insured savings account and carefully curated investment lineup with no minimum cash balances

Industry-leading online portal enabling employers to easily enroll employees, make contributions, and manage employees’ statuses

90% customer service agent satisfaction rating and over 80% first-call resolution

Tailored, persona-based communication and education experience for employees


Announcing our new fund SAVEF, which offers a current 1% annual rate of return and a guaranteed return of principal. Learn more about SAVEF here.