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HealthSavings Administrators Welcomes E. Craig Keohan as Chief Revenue Officer

HealthSavings Administrators Welcomes E. Craig Keohan as Chief Revenue Officer


Richmond, Va.: HealthSavings Administrators announced that E. Craig Keohan has been named Chief Revenue Officer, effective September 10, 2018. HealthSavings is one of the top 15 largest health savings account (HSA) providers nationwide in accounts and assets.

Keohan brings to HealthSavings more than 19 years of executive leadership experience in the healthcare financial services industry. He served most recently as Chief Growth Officer at Further—previously SelectAccount—a regional administrator of healthcare financial service products. Keohan was responsible for igniting growth and generating record-setting sales, positioning the company to become a top industry competitor nationwide.

Prior to joining Further, Keohan served as the Executive Vice President of HealthEquity, where he was responsible for national sales and marketing. During his tenure, he was highly instrumental in the company’s rapid growth, which led the company to its initial public offering (IPO). Keohan drove double-digit growth, fueling a more than 800% increase in valuation and capturing the No. 1 market position in the healthcare financial services industry.

Before his tenure at HealthEquity, Keohan was a founding partner, President and CEO at MSAver, which partnered with health insurance carriers to provide administrative services, marketing, and distribution networks that enabled carriers to combine health insurance products with MSAs. Keohan took the company from its founding to national prominence and was credited as an instrumental leader in creating today’s multibillion-dollar HSA industry.

“Craig is a true visionary and iconic leader in the healthcare financial services industry,” said Dean Mason, President & CEO of HealthSavings. “As one of the leading HSA providers, HealthSavings is already poised for strong growth. I’m confident Craig will serve as a catalyst for the exponential growth that has been a hallmark of his career.”

“I am very excited to join the HealthSavings executive team,” Keohan said. “The opportunity to work with a leader like Dean Mason, who has dedicated his career to this ever-growing industry, is very refreshing. I look forward to our growth trajectory at HealthSavings and furthering the world-class health savings account product offering on a national basis.”

Today, Keohan is a board member of uQontrol Inc., a cyber security company, and serves as strategic advisor for BEE Inc., a high impact investment platform in the agriculture and biofuel sector for Latin America. He has provided counsel to former President George W. Bush and other Congressional and Senate leaders and is chairman emeritus of the American Bankers Association HSA Council.

About HealthSavings Administrators

HealthSavings helps clients prepare for life’s changing health and financial needs with investment health savings accounts (HSAs). The company got its start in 1996 as a medical savings account (MSA) administrator and shifted focus to HSAs after the legislation enacting HSAs passed in January 2004. The company manages over $700 million in investments with clients in all 50 states, including employer groups, brokers, financial advisors and individual investors. Known as “the investor’s HSA,” HealthSavings has been consistently recognized as one of the best values in HSAs with mentions in Forbes, Money magazine, The Wall Street Journal, Kiplinger’s and Reuters as well as various online publications. Learn more at

Author: James Denison


The IRS has extended the tax deadline from April 15th to July 15th. Individuals may continue to make 2019 HSA contributions through July 15, 2020. Read more Covid-19 updates >>